Hey Whipple, Squeeze This

24 Jul

I found an advertising book I’ve been looking for forever! I had to go to four different stores to find it in Calgary.   Two claimed to have it and did not.  Suffice to say, I’m extremely pleased to have finally  located this book – it’s highly rated by the blogging and marketing community.  The book is, of course, Hey Whipple, Squeeze This by Luke Sullivan.

Also #extraM launches on Sunday.  If you haven’t heard about it, save the tag – this will be a new hashtag discussion on Twitter about marketing.  Topics are announced every Sunday and last a week, so you have plenty of time to get in on the conversation.  We look forward to your input – it should lead to some interesting insights and networking connections – see you there!

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